Shareholder targeting & ID Archive

Mark Fasken of Irwin on mastering investor targeting and conversion

Oct 09, 2024

2 Authors

1 min read

Mark Fasken is the co-founder & COO at Irwin. He was recently a speaker IR Magazine’s latest Small Cap Forum and a panelist in a...

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Shareholder targeting & ID

Targeting that drives results

Oct 09, 2024

By Mark Fasken

3 min read

In a shifting economic landscape, small-cap investor relations teams need to make every connection count. Many expected small caps...

Shareholder targeting & ID

What UK IR teams can do to decrease outflows from the stock market

Sep 16, 2024

By Petter Hedborg

3 min read

The UK stock market has faced a troubling trend in recent years: an outflow of companies. IR teams play a crucial role in...

Shareholder targeting & ID

What meme-stock rallies have told us about retail investors

Sep 12, 2024

By Jeff Lambert

4 min read

As so much has already been written about the meme-stock rallies in companies like GameStop and AMC, I’m tempted to simply shrug...

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Shareholder targeting & ID

Finfluencers and education: Out-of-the-box strategies to target and engage retail investors

May 24, 2024

By Noemi Distefano

13 min read

In recent years, the global financial landscape has witnessed a surge in retail investors. A report from the World Economic Forum...

Bitcoin on keyboard - photo: Jievani Weerasinghe

Shareholder targeting & ID

Institutional investors boost crypto holdings, finds survey

May 23, 2024

By Tim Human

4 min read

Institutional investors are growing increasingly positive about cryptocurrencies, according to a recent survey, with rising...

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Shareholder targeting & ID

Exclusive interview: Macro-risk specifics key topic in institutional investor-asset manager engagement

May 17, 2024

By Garnet Roach

5 min read

How does an institutional investor choose where to place its money? What are the factors that influence and direct these decisions...

Shareholder targeting & ID

ESG-skeptic proxy voting at ISS and investor-targeting strategies – IR Voice

May 15, 2024

By Noemi Distefano

2 min read

In this episode of IR Voice – formerly The Ticker podcast – we talk about investor-targeting strategies and a new set of proxy...

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Shareholder targeting & ID

Perception studies are the foundation of effective targeting

May 13, 2024

By John Heilshorn

4 min read

Between investor shyness and their own busy schedules, executives can find it hard to understand shareholder concerns. But by...

Shareholder targeting & ID

New push to lower 13F filing deadlines

Apr 29, 2024

By Tim Human

2 min read

A new push is under way in the US market to make investment firms disclose their equity holdings in a more timely fashion. The...