This episode of The Ticker podcast comes to you from the Citadel Securities trading post on the floor of the NYSE.
With a purpose beyond profits, IR teams have the chance to create a truly memorable value creation story, says Louis Sciullo, executive director, head of financial services in North America at branding specialist Landor.
Listen to the podcast recording below >
In this podcast you'll hear about:
* Why the shift of focus from shareholder to stakeholder value signals a major change for IR communications
* How public corporations can use branding to engage with a wider audience
* The importance of brands to help create differentiation and drive returns
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