When evaluating the success of an investor relations strategy it is important for smaller companies to look beyond institutional investment and trading volumes.
According to this report, issuers with a market capitalization under $1 bn normally do not have the liquidity, volume or capital structure to attract big institutional names.
Small-cap companies should not feel disheartened. In the early years of public ownership, other types of shareholders including retail are important. IR teams need to build a strong foundation for their investor relations strategy that looks five years ahead, rather than one or two.
This white paper covers four key sections to consider:
- Investor targeting
- Cross trading benefits for international companies
- Measuring IR success
- Building a long-term strategy
Download this report for a guide on how to measure progress as your company builds toward long-term objectives.
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