In an increasingly competitive market environment, retail investors have emerged as a critical driver of growth for listed companies. But with many of these investors occupied during traditional trading hours, there remains an untapped potential to engage them on their terms—on weekends.
Recognizing this opportunity, Cross Trade, led by CEO Larry Bolton, has pioneered a weekend trading platform designed to bridge this gap.
In an exclusive interview with IR Magazine, he shares how weekend trading can revolutionize your retail investor targeting approach by creating more touchpoints and amplifying your company’s story to a broader audience.
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