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Aug 21, 2024

Investor newsletters remain a useful tool, argue IR teams

Newsletters are the communications channel that receives most direct engagement, says Patrick Kiss of Deutsche EuroShop
Amid the growing range of digital channels to share your message, is there still a place for the humble IR newsletter? Many companies continue to use an IR newsletter to maintain a regular cadence of engagement with their investor audience, offering a mix of official corporate news updates and additional color to help round out the story. But some question the value of this tool given the resource constraints on IR – and investors’ already heaving inboxes. Patrick Kiss, head of investor

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