Newsletters are the communications channel that receives most direct engagement, says Patrick Kiss of Deutsche EuroShop
Amid the growing range of digital channels to share your message, is there still a place for the humble IR newsletter?
Many companies continue to use an IR newsletter to maintain a regular cadence of engagement with their investor audience, offering a mix of official corporate news updates and additional color to help round out the story. But some question the value of this tool given the resource constraints on IR – and investors’ already heaving inboxes.
Patrick Kiss, head of investor
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