The CFO: Tractor Supply Company’s Kurt Barton on the IR learning curve, communicating the rural lifestyle and the success of lockdown chicks

Around the world, two thirds of IR teams report into the chief financial officer. CFOs spent an average of 20 days on IR in 2023, compared with 14 days dedicated to the program by the CEO and six days typically spent by other senior management figures, according to the IR Magazine Global Investor Relations Practice Report 2023. Here at IR Magazine, we’re diving into the people behind the numbers and speaking to global CFOs to hear about where they focus their energies when it comes to IR activities,